If you are a business owner, you want to take as many steps as possible to boost your sales so you have an incoming profit at all times. One way to achieve this is with marketing tools. The addition of an ornamental sign on your property can greatly increase the interest of those who pass by your establishment. Here are some tips to ensure your custom sign helps in enhancing your customer base. 

Position The Sign In The Right Location

The area where you have a sign placed on your grounds makes a difference in how many people will see it when they pass your business. Make sure the spot you select is close enough to the road so that those in vehicles have no difficulty reading the text you have placed on the sign. Trim back shrubbery around the sign's location to make it easier to see as well. Take a ride through your town and read signs that you pass by yourself. Make a notation about the approximate size of the signs that you are able to read easily so you can use these dimensions when you contact a sign company to construct your own advertising tool.

Consider The Addition Of Illumination

A sign that is lit up will attract many viewers over a sign without illumination at all. This type of sign will also be seen during the nighttime hours so that potential customers will be more apt to come back to your business to visit during your opening hours. A spotlight set up at the base of the sign works well at showcasing the features you wish to be seen. A sign with a lit-up perimeter also guides eyes toward the central message. 

Provide Large Text In A Block Font

Rather than using cursive or scrolled writing upon a sign, stick with a block print. This is easy to read, especially when someone is passing by in a vehicle. Do not fill up the sign with too much text as this will cause viewers to look away rather than focus on the wording you are providing to them. Too much wordage on a sign causes it to become hard to read, often frustrating those who look at it. Make sure to use a font in a contrasting color from the background of the sign so that the words pop out rather than become obscured upon the sign's surface.

Contact a local sign company to learn more about custom ornamental signs.