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Moving Your Business To A New Location? How Can You Avoid Losing Customers?

Posted by on 5:20 am in Uncategorized | Comments Off on Moving Your Business To A New Location? How Can You Avoid Losing Customers?

When starting a small business from scratch, keeping overhead costs low is one of the keys to success — and for most businesses, this often means procuring a storefront in an inexpensive part of town rather than directly on Main Street. As your business grows, you may find that your original location is no longer desirable, whether because of vandalism, low foot traffic, or simply not enough space for your needs. However, once you’ve selected a new location and begun to plan your move, you may be concerned about whether your existing customers will follow you to your new location or simply find an alternative retailer near your old business. What can you do to let your customers know of your move and encourage them to move with you? Read on to learn more about retaining customers during a business move, as well as some cost-effective ways to promote your business once you’ve settled into your new store. What should you do to notify your existing (and potential) customers of your move? From the customer’s perspective, there is little more irritating than making a trip to your favorite store only to find out that it’s moved to a new location. When it comes to notifying your customers that you’re no longer operating out of your existing location after a certain date, saturation and repetition are key. Your customers are much more likely to follow you to a new storefront if they’re given advance notice of the move and if the new address or location is easily available with a quick search. Social media can be a tremendous help with this process. By updating your business’s website and social media pages early in the moving process and emphasizing important dates (like your last day in the old location) and addresses (like your new storefront), you’ll be able to ensure that those who want to find you aren’t stuck sifting through potentially inaccurate web listings. You may even opt for some social media promotions or coupons to help drive customers to your new location when it opens — for example, a “grand opening” coupon that provides a sizable discount for those who visit your store on its first day, or even a giveaway of free merchandise to the first 50 or 100 customers who come through the door. What can you do to your new storefront to boost business?  In addition to a social media campaign alerting customers and potential customers of your impending move, there are some physical changes you can make to your new location to help you quickly cement your place in the neighborhood and let customers know you’re open for business.  The first is an attractive awning. By having your business’s name and logo printed on one or more awnings above your windows and doors, you’ll be able to market your name while avoiding less-aesthetically-pleasing sidewalk signs or window decals. Custom canvas or metal awnings can also reduce your overhead costs by increasing your building’s efficiency and reducing the load on your heater or air conditioner. This can be especially important in public-facing businesses, as the flow of traffic from inside to outside and vice versa can often make it difficult to keep your lobby at a comfortable temperature. Awnings are available in a variety of price ranges, from $100...

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5 Ways To Improve “Welcome Home” Banner Signs

Posted by on 9:20 am in Uncategorized | 0 comments

Whether someone is coming back from college, a tour of duty, or extended business trip, family and friends often love to celebrate with a “Welcome Home” sign. When these signs are professionally printed, they can create a huge impact, come out great, and feature high quality colors and designs. As you learn more about this topic, there are multiple factors that should go into the design process. The following five improvements are easy to apply to the “Welcome Home” sign and will become the centerpiece of any celebration. These tips can be applied to a number of graphic design and word processing software. Font Themes Changing the font of the text will help add a more personal touch to the sign. A variety of free font downloads help capture different themes to reflect the person that is coming home. College Fonts: Fonts like Varsity and Mickey’s School have a retro school feeling to them. The block-styled letters are easy to read and are filled with school spirit. A school logo symbol can be added before and after the text to make the banner even more personal. Armed Forces Fonts: If someone is returning home from the armed force, then there are dozens of fonts available. Examples like Army Rust and Camouflage have an armed forces look, bold lettering, and a variety of styles to choose from when typing out the text. Vacation & Trip Fonts: When someone returns home from a long business trip or vacation, you can find a themed font that represents the location they came from. For example, a font like Cityscape is ideal for destinations like Los Angeles or New York. For tropical locations, a font like Gilligan’s Island has a unique appeal. Background Images Instead of placing the “Welcome Home” text on a colored background, images can add more to the banner and create a personal touch. By adding images, the banner can be kept by the person as a keepsake for the rest of their life. When choosing background images, there are multiple options to consider. Collages: Giving yourself the whole background for images allows you to place a number of pictures together to form a collage. This can include single pictures or family portraits. Image Opacity: To help the text stand out, the images should be placed over a white background. Then each image should have the opacity turned down to 75%. This will help the photos blend into the background more while the text is easier to read. Sub-Messages In addition to the “Welcome Home” phrase, many banners can be expanded to include extra text. Underneath the main text, you can choose a variety of options. Basic options include the name of the person. Additional messages of love may include “We Missed You!,” “Love Your Family,” or popular phrases like “Home, Sweet Home!” Borders Add even more design elements to the banner by selecting borders. A banner border can help draw attention to the center of the banner and adds even more to the creativity. For example, if someone is returning home from the armed forces, an American flag or red, white, and blue border can be added to the design.  A school banner can feature symbols like pencils and books. A number of websites offer free banner downloads. A banner...

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4 Ways To Improve “Grand Opening” Signs For Your Business

Posted by on 6:20 am in Uncategorized | 0 comments

Opening a new business is all about customer acquisition. To help make customers aware, it’s very common for businesses to rely on an eye-catching “Grand Opening” sign. When you are creating a custom banner for the grand opening of your business, there are many important factors to keep in mind. By using simple tips, you can dramatically improve the viewing of your sign to attract as many customers as possible. The following four tips are easy to implement in any type of graphic software and can also be conveyed to a company that prints banners. Banner Symbols Instead of just adding plain text to a “Grand Opening” sign, you can infuse some symbols. The symbols can help represent your business and there are a number of ways to place them on the banner. Bullet Points: Place a symbol before and after the “Grand Opening” text. For example, if your business is a golf shop, you can choose two golf ball symbols to appear on the sides of the text. Underlined Text: Use large symbols to underline the text and make a big impact. For example, if you’re opening a hair salon, a large symbol of a pair of scissors can underline the text. In the previous golf store example, a golf club can be placed under the text. Letter Replacement: Replace some of the middle letters in “Grand Opening” with a symbol. For example, if you’re opening a hardware store, the letter “P” can be replaced with a hammer symbol. If the business is an Italian restaurant, the “O” can be replaced with a large olive symbol. Font Selection A bold and impact styled font is the best way to get potential customers to see your sign. You want the text to be clear, but still have a vibe that showcases your business. A number of free fonts are available to download. The following categories all feature easy to read font designs. Sans Serif Fonts: Straight and to the point, Sans Serif fonts feature hard edges, a lot of thick letters, and plenty of style options to match the type of business that you own. Cartoon Fonts: A variety of cartoon fonts feature open letters that can be filled with colors and bold edges. This is a great way for family businesses to appeal to both grown ups and children. Retro Fonts: Search for retro fonts that feature a rustic touch and easy-to read-lettering. These fonts are often filled, bold, and easy to read, like a classic theater marquee sign. Color Selection The background color you select for your banner is an important decision. Not only should it represent your brand, but it should stand out from any other businesses located near yours. For example, if there’s a red and yellow themed fast food restaurant next to your business, then colors like purple and blue can stand out more. To help the “Grand Opening” text stand out from the background, it’s important to apply a drop shadow behind the text. This will help separate the text and make it easier to read. A “stroke” can also be added to the text. This adds a small border around each letter so they are easier to read. For example, if you have a black font, a white stroke around each letter...

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